7/29/2023 0 Comments Marketing text styles![]() ![]() Make your messages valuable and personal to customers, and they might receive even higher engagement rates. The best part? Nearly half of these messages will receive a response. ![]() That’s more than nine in every ten members on your subscriber list. Roughly 98% of all business SMS messages are read by customers. People don’t just like SMS marketing - they love it. Most text notifications remain on screen until the message is read, which gives your business an elevated communications platform. ![]() This makes SMS marketing campaigns great for hyper time-sensitive offers.Įven if the phone isn’t nearby when your text arrives, chances are your message will be read within minutes. It’s no surprise that 90% of SMS are read in the first three minutes. Importantly, they’re read almost immediately as well. SMS campaigns are received instantly after you send them. SMS marketing allows you to hit your audience where they already spend a lot of their time. As the average person is awake for 15 hours, we can assume that one-quarter of their daily attention is devoted to a phone screen. Direct communicationĪ study revealed that Americans spent an average of 4 hours on their phone each day. With Omnisend, SMS to the US costs less than two cents per message. Just take a look at this quick comparison chart: Sending a text message also happens to have one of the highest ROIs as well - a boon to your budget and your top-line profits. Cost-effectiveĬompared to other forms of marketing collateral, SMS messages are one of the cheapest forms of outreach. Let’s look at how SMS marketing can benefit your brand, supercharge your profits, and increase your competitive edge. SMS, on the other hand, is used less frequently - a great way to capture attention when and where you want it. That’s why we created this quick guide: to explain what SMS marketing is, what its benefits are, why it’s still relevant, and how to use it successfully for your business.īrands that deploy SMS marketing plans do it for three main reasons: to increase brand awareness, boost engagement, and generate more sales.Įmail is so widely used that have come to customers expect it. Today, businesses send 36% more SMS campaigns just in the last year - and have quietly increased conversions by 28% in the process. Many people think SMS messages have gone out of style or aren’t legal to use in light of laws like TCPA and CAN-SPAM.īut the truth is different. Yet, there are a lot of misconceptions about SMS marketing. It’s cost-effective, affordable, and surprisingly popular with audiences around the world, with a 12% year-over-year growth in subscriber opt-in rates in 2022. SMS marketing drives sales, keeps customers happy, nets positive reviews, and grows your business without barriers. On the surface, SMS marketing is exactly what it sounds like: promotion done by SMS messages. ![]()
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